Automotive Email Marketing - Visualize Your Market

Email marketing is key to any car dealership web site presence. For Edata's car dealership community, we offer specialized car dealer email marketing services and products to improve your online marketing reach by targeting in-market buyers.

By trusting your Email Marketing with Edata Media, you will build customer relationships, grow brand loyalty, and increase customer traffic & bottom line profits.

Edata's Auto-VIN Application is used for counts and fulfillment, however we also offer a saturation approach for those clients who prefer to reach a larger audience.

The following is a quick overview of our files and processes. 

Data File Specs:

1.    National Demographic File – 205 million records (unique by individual)

2.    Auto-VIN File – 135 million records (unique by VIN number)

3.    Permission ePostal File – 125 million records (unique by email)

Data Build Methodology:

1.    Start with the Auto-Vin file - File contains all VIN fields plus the VIN Decoder fields. 

2.    Match  to the Demographic File-File contains up to 200 elements. i.e.age, household income, children in household, own or rent, value of home, length of        residency, credit worthiness, etc. 

3.    Match to Permission File to append email, URL, IP, Date/Time. The latest email record will be chosen.

Hygiene Methodology:

All of Edata's Postal and Email data goes through multiple layers of hygiene. All new records will go through CASS and NCOA to verify address information.

The emails are run through multiple hygiene processes to remove any known threats and/or bounces.
It is these processes that has our data delivering 95%.

    **All data files are updated every 6-8 weeks for accuracy.