The goal of conversion optimization is to increase your landing page conversion rates and lower your cost per acquisition. While you're staying profitable, your competitors are figuring out ways to improve, enhance, and build trust and relationships with clients that could have been yours. All because their first impression was more impressive than yours.
But don't worry, there's still time to improve your landing page conversion rates. Your biggest conversion rate gains won't come from the new ad you create, they'll come from the landing page.
